Endearist
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Relationship advice you can actually use

A quiet app for the people who matter to you.

Relationship advice only matters when it reaches everyday life. Endearist pairs a deep advice library with a local-first Personal CRM: your people, notes, and rhythms — encrypted and never tracked.

Get Endearist Pro Lifetime · €69 Not launched yet — join the list and we'll write once. Then free for 25 contacts, no credit card.
Design mockup of the Today view — not a screenshot. Endearist has not launched yet.

Manifesto

Five promises.

No fine print.

  • Your data, your device

    Local-first by default. End-to-end encrypted sync is optional, never required.

  • We track nothing

    Plausible self-hosted, cookieless and ad-tech free. Your reading isn't anyone's data.

  • Pay-once Lifetime

    €69 once, yours forever. Subscriptions are only for ongoing infrastructure like managed sync and bundled AI.

  • We won't sell out

    If we ever do, the source code is released open. Public commitment, not just a promise.

  • Export anytime

    Plain Markdown, readable without our app. No lock-in, no migration script.

Read the full manifesto →

What Endearist does

Six things no other CRM does this way.

Built for people, not pipelines. Every feature exists because it helps you actually maintain a relationship.

Warmth, not pipeline

A warmth score per person — not per "deal". You see who's cooling off, who you owe a message, who you haven't met in months.

Cadence per person

Set per person how often you'd like to reach out — weekly for a partner, twice a year for a cousin. Gentle reminders, never streaks.

AI with your key

Bring your own GPT / Claude / Gemini key for message drafts and journal summaries. Or stay fully offline — Endearist works without AI.

Relationship journal

One line or one paragraph per encounter. Searchable, AI-summarisable, exportable as plain Markdown.

Pets, kids, families

First-class — not custom fields. Dunbar's middle circle (your 50) belongs together; Endearist models that.

Calm by default

No streaks, no badges, no FOMO. The app earns five minutes of your attention, then gets out of the way.

See the full tour →

Ideas · From the blog

Relationship advice with substance.

Research, practice, safety boundaries, and concrete next steps — for real relationships, not generic tips.

Read the blog →
Relationships

Emotionally immature parents: recognising the pattern and stopping the hook

What emotional immaturity in a parent looks like, why appeals for understanding backfire, and the approach that makes contact survivable.

11 min

Personal CRM

Your personal CRM just got acquired. What happens to your data?

Clay was acquired and became Mesh. Nothing broke — but nobody asked the users. How to check an app's exit risk before you trust it with years of notes.

9 min

Fairness

Communal vs exchange relationships: the two ledgers people run

Close relationships track needs, not debts. Clark and Mills showed why repaying a favour too fast backfires — and what a mismatched ledger costs.

8 min