Warmth, not pipeline
A warmth score per person — not per "deal". You see who's cooling off, who you owe a message, who you haven't met in months.
A Personal CRM that doesn't act like one
A quiet app for the people who matter to you.
Local-first Personal CRM for the people who matter. Lifetime pricing, end-to-end-encrypted, no acquisition exit, no analytics that follow you.
24 free tools 176 posts
Manifesto
Five promises.
No fine print.
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Your data, your device
Local-first by default. End-to-end encrypted sync is optional, never required.
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We track nothing
Plausible self-hosted, zero third-party scripts. Your reading isn't anyone's data.
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Pay-once Lifetime
€69 once, yours forever. Cloud sync is a separate optional €4.99/mo subscription if you don't want to self-host.
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We won't sell out
If we ever do, the source code is released open. Public commitment, not just a promise.
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Export anytime
Plain Markdown, readable without our app. No lock-in, no migration script.
What Endearist does
Six things no other CRM does this way.
Built for people, not pipelines. Every feature exists because it helps you actually maintain a relationship.
Cadence per person
Set per person how often you'd like to reach out — weekly for a partner, twice a year for a cousin. Gentle reminders, never streaks.
AI with your key
Bring your own GPT / Claude / Gemini key for message drafts and journal summaries. Or stay fully offline — Endearist works without AI.
Relationship journal
One line or one paragraph per encounter. Searchable, AI-summarisable, exportable as plain Markdown.
Pets, kids, families
First-class — not custom fields. Dunbar's middle circle (your 50) belongs together; Endearist models that.
Calm by default
No streaks, no badges, no FOMO. The app earns five minutes of your attention, then gets out of the way.
Free tools · no signup
Quick answers about your relationships.
A concrete answer in 60 seconds — all in your browser, no signup.
Dunbar Calculator
Your personal limit for friendships.
Open tool
Birthday Reminder Calendar
Turn your birthday list into a .ics calendar — set it once, forget nothing.
Open tool
Friendship Check-Up
A 12-question reflection that surfaces which of your friendships are quietly cooling — without judgement.
Open tool
Reconnect Message Generator
A message script that doesn't sound forced — pick the situation, pick the tone, get three usable opening lines.
Open tool
Aron's 36 Questions
Arthur Aron's classic 36-question intimacy-building protocol, guided through one question at a time — for couples, new friendships, family reconnection.
Open tool
Ideas · From the blog
What we’re thinking about.
Research, practice, sometimes both — anything that leads to taking relationships seriously.
NEW Friendship
Why am I always the one reaching out first?
Always the one reaching out first? Understand why this happens, how to tell a benign asymmetry from a one-sided friendship, and what to do about it.
NEW Friendship
How to make friends after college (when the built-in social life is gone)
The post-college friendship drought is real — and fixable. How to rebuild social structure when dorms, classes, and clubs stop doing the work for you.
NEW Friendship
How to make friends in a new city (starting from zero)
Moving to a new city where you know no one is its own challenge. How to build a real social life from scratch — channels, timeline, and what to expect.