Endearist
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Roadmap

What we're building. And what we won't.

Most roadmaps only show what is still to come. The more interesting half is the other one: the things we could build and have decided not to.

The obvious thing first: Endearist has not launched. There is no download, the waitlist is the way in, and this page says what you would be waiting for. There are no dates here, on purpose — a roadmap with dates is a promise, this is a direction, and a slipped date costs more trust than vagueness ever does. Four columns: what is in v1, what comes next, what comes after that, and what we will deliberately never build.

Now

This is v1

The scope of the first release. Endearist is not publicly available yet — there is nothing to download so far, and the way in is the waitlist.

  • Local storage on every device

    The primary copy of your data sits on your device, not on our server. Native apps for Android and Windows first; iPhone and iPad, macOS and Linux are planned for later.

  • Warmth, not pipeline

    Warmth tracking: not decided yet. System reminders are planned for v1. An unmeasured idea is not a promised v1 feature.

  • Relationship journal

    A line or a paragraph per encounter, searchable, with a weekly ritual. Exports as plain Markdown, readable in any editor.

  • AI with your own key

    Optional. Add an OpenAI, Anthropic, or Gemini key and requests run from your device. Without a key everything still works, just without AI.

  • Address-book import

    vCard and CSV from Google Contacts, Apple Contacts, and Outlook. Export back to the same formats and to Markdown, behind no paywall.

  • People who belong together

    Pets, kids, and families are first-class fields, not custom ones. Dunbar's middle circle belongs together, so we model it that way.

  • End-to-end encrypted sync over your own storage

    AES-256-GCM before anything leaves the device; you will hold the key, and we will not be able to read the contents. End-to-end encrypted sync over storage you run yourself — a local or shared folder, or a WebDAV server — is planned for v1. Google Drive as a destination is not decided yet. Managed sync on Endearist Cloud is planned for after v1, as part of the Pro Cloud subscription only.

  • Launch and checkout

    Today every buy button routes to the waitlist. Purchase and licence activation are planned for v1 — there is no checkout before then.

Next

After v1

What gets worked on next. Ordered by intent, not by commitment.

  • Managed sync and AI on Endearist Cloud

    For people who would rather not set up their own storage or AI key: planned for after v1, as part of the Pro Cloud subscription only. Anything we have to run every month is never sold as a lifetime feature. The proposed service should encrypt content before upload; that security property needs its own release evidence.

Later

Later

Wanted, but neither decided nor scheduled. The order can change if enough people ask for the same thing.

  • Capture from your local calendar

    The one real gap against the rest of the category. Who you met is already in your calendar, and your calendar is already on your device. Reading it needs no server, which is exactly why we want to.

  • Conversation prep, locally

    Before you meet someone, a summary of where you left off — with your key, from your own notes. Without anyone researching the person.

  • Multi-vault and family sharing

    Family sharing and separate vaults — work and private side by side — get asked for often. Neither is decided yet, including which plan it would belong to.

  • Natural-language search over your network

    "Who do I know who has moved house?" — with your key, against your local database. Technically possible, but only useful once there are enough notes.

  • Business-card scanning

    Covve and Dextr do this and we do not. It sits away from the core — the people who matter most never handed you a card — but it gets asked for.

  • Self-hosting

    The desktop app will itself be the local store, so a server of your own is not needed. For people who want one anyway, we are keeping the option open.

Never

Deliberately never

None of these are a question of priorities. They are decided.

This column is the point of the page. None of it is new — every line already appears in the manifesto or the privacy pages. It is here because this is where people comparing tools will actually read it.

  • Ads, tracking, resale

    We do not sell your data, we do not rent it, and we do not build a profile from your behaviour. The app makes money by you buying it.

  • Public-web research on your contacts

    Several rivals re-research the people in your address book on the web every month. That is a dossier on someone who never agreed to it. We will not build it, useful or not.

  • A sales pipeline for your friendships

    No Kanban, no deal stages, no conversion rate on people. The warmth score is per person, never per deal.

  • Streaks, badges, FOMO

    An app that punishes you for skipping a day has stopped serving you. Endearist earns five minutes and then gets out of the way.

  • A quiet acquisition

    If we are ever acquired or shut down, the source is released under an open licence. Clay was bought by Automattic in June 2025 and rebranded to Mesh in 2026 — this is no longer a hypothetical.

  • A format you cannot leave

    Plain-Markdown export, any time, behind no paywall. If you leave you take everything, including if you leave for a rival.