Warmth, not pipeline
A warmth score per person — not per "deal". You see who's cooling off, who you owe a message, who you haven't met in months.
Personal CRM · Relationship library
Keep the people who matter close.
Endearist is a local-first Personal CRM that remembers who you owe a call, what mattered last time, and when a birthday is coming up. Around it sits a library of evidence-informed relationship advice, free tools, and conversation questions.
Not launched yet — join the list and we'll write once. Then free for 25 contacts, no credit card.
73 free tools 301 posts
What Endearist does
Six things no other CRM does this way.
Built for people, not pipelines. Every feature exists because it helps you actually maintain a relationship.
Cadence per person
Set per person how often you'd like to reach out — weekly for a partner, twice a year for a cousin. Gentle reminders, never streaks.
AI with your key
Bring your own GPT / Claude / Gemini key for message drafts and journal summaries. Or stay fully offline — Endearist works without AI.
Relationship journal
One line or one paragraph per encounter. Searchable, AI-summarisable, exportable as plain Markdown.
Pets, kids, families
First-class — not custom fields. Dunbar's middle circle (your 50) belongs together; Endearist models that.
Calm by default
No streaks, no badges, no FOMO. The app earns five minutes of your attention, then gets out of the way.
Relationship advice library
If you have a relationship question, start here.
Evidence-informed advice, paths, tools, and questions work together: check safety and context, choose the right conversation, then keep the relationship warm.
Find the next step
A router for check-in, repair, boundary, reassurance, pause, or hard conversation.
Route my question
Check safety
A safety-first check when fear, control, isolation, or threats are part of the situation.
Start check
Sort a decision
Stay, repair, set a boundary, or leave: read safety, effort, and evidence more clearly.
Start path
Sort fairness
Turn invisible work, money, household tasks, and family logistics into real ownership.
Start path
Choose a path
Sequenced routes for maintenance, communication, conflict, dating, and long-term love.
Browse paths
Repair trust
A focused path for small breaks, shutdown, reassurance, and new evidence.
Start playbook
Build a check-in
A calm agenda for a partner, friend, or family member in less than a minute.
Open tool
Plan a hard conversation
Opening line, sequence, questions, boundary, and pause for charged topics.
Build plan
Find deeper questions
Question sets for partners, family, friendships, and reconnection.
Browse questions
Free tools · no signup
Quick answers about your relationships.
A concrete answer in 60 seconds — all in your browser, no signup.
Relationship Question Router
Find the right next step in 60 seconds: check-in, repair, boundary, reassurance, pause, or hard conversation.
Open tool
Dunbar Calculator
Your personal limit for friendships.
Open tool
Relationship Safety Check
Check whether a conversation tool fits or whether safety, support, and distance need to come first.
Open tool
Birthday Reminder Calendar
Turn your birthday list into a .ics calendar — set it once, forget nothing.
Open tool
Friendship Check-Up
A 12-question reflection that surfaces which of your friendships are quietly cooling — without judgement.
Open tool
Ideas · From the blog
Relationship advice with substance.
Research, practice, safety boundaries, and concrete next steps — for real relationships, not generic tips.
Relationships
Emotionally immature parents: recognising the pattern and stopping the hook
What emotional immaturity in a parent looks like, why appeals for understanding backfire, and the approach that makes contact survivable.
Personal CRM
Your personal CRM just got acquired. What happens to your data?
Clay was acquired and became Mesh. Nothing broke — but nobody asked the users. How to check an app's exit risk before you trust it with years of notes.
Fairness
Communal vs exchange relationships: the two ledgers people run
Close relationships track needs, not debts. Clark and Mills showed why repaying a favour too fast backfires — and what a mismatched ledger costs.