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Endearist vs Nat.app
A fair, specific comparison — written so you'd be comfortable if a Nat.app engineer read it.
Fairness pledge
Nat (nat.app) had one of the sharpest insights in the category: you shouldn't have to log anything, because your inbox already knows who you're losing touch with. It analyzes Gmail metadata and Google Calendar to surface fading relationships, automates meeting-prep notes, and offers one-click bulk follow-ups on unanswered threads — automation no manual-entry CRM (including Endearist, which is designed around manual entry and not released yet) matches. The honest part: Nat is no longer the consumer "stay close to your friends" product it launched as. As of June 2026 it markets itself squarely to consultants, company owners, and freelancers, with pricing to match ($9–29/month, with a reported $370/year top tier). If you found this page searching for the personal-life Nat of the Show-HN era, that product has pivoted — which is precisely why a fair comparison is worth writing.
Where does my data live with Nat.app versus Endearist?
Nat: a cloud web app built on top of your Google account — it connects to your Gmail and Google Calendar and runs its relationship analysis on Nat's servers (Nat describes the email analysis as privacy-preserving, working on metadata rather than message content). There is no offline mode and no non-Google path. Endearist: not publicly available yet. The primary copy is intended to stay on your device. End-to-end encrypted sync over storage you run yourself — a local or shared folder, or a WebDAV server — is planned for v1. Google Drive as a destination is not decided yet. Managed sync on Endearist Cloud is planned for after v1, as part of the Pro Cloud subscription only.
How does each tool access AI?
Nat's intelligence is the product: always-on, server-side analysis of your Gmail metadata and calendar — you can't switch it off and still have a useful app, and there's no bring-your-own-key option. Endearist is being designed the other way round: the app is meant to work fully offline with no AI, nothing is inferred from your inbox, and AI is planned as opt-in — your own key (GPT, Claude, Gemini) or managed AI in a proposed Pro Cloud subscription. AI with your own key: not publicly available yet. Status: planned for v1. Proposed plan, not purchasable yet: managed AI (planned for after v1, as part of the Pro Cloud subscription only) and Endearist Cloud (planned for after v1, as part of the Pro Cloud subscription only). Specific budgets, routing and prices require approval. Family sharing: not decided yet; no included family seat is promised.
What do Nat.app and Endearist cost over three years?
Nat: $9/month entry, $12/month mid tier, $29/month business — roughly €300 to €960 over 3 years depending on tier (a $370/year plan has also been reported). Endearist cannot be bought yet; its proposed prices are Pro Lifetime at €69 once and Pro Cloud at €9.99/month (~€360 over 3 years) for the full AI tier. Proposed plan, not purchasable yet: local core and data export. The proposed 25-contact limit is not a confirmed entitlement. Proposed plan, not purchasable yet: local app and AI with your own key (planned for v1). Sync over your own storage is planned for v1. Managed cloud services are not a lifetime feature. Proposed plan, not purchasable yet: managed AI (planned for after v1, as part of the Pro Cloud subscription only) and Endearist Cloud (planned for after v1, as part of the Pro Cloud subscription only). Specific budgets, routing and prices require approval. Family sharing: not decided yet; no included family seat is promised.
What doesn't Endearist do?
We don't read your inbox — which means we can't do Nat's headline trick of detecting fading relationships automatically from real email activity. Endearist is designed to know only what you log; whether it shows a warmth score at all is not decided. We also don't send email at all: no bulk follow-ups, no automated meeting-prep notes. If your relationships live in Gmail and you want the software to do the noticing, Nat does something we deliberately don't. Warmth tracking: scope and availability are not confirmed. Status: not decided yet.
Feature matrix
Side-by-side.
| Feature | Endearist | Nat.app |
|---|---|---|
| Local-first data storage | Designed so the primary copy lives on your device, not on a server. Local-first vault, fully offline: not publicly available yet. Status: planned for v1. | No — a web app on top of your Google account; analysis runs on Nat's servers. |
| End-to-end encrypted sync | End-to-end encrypted sync over storage you run yourself — a local or shared folder, or a WebDAV server — is planned for v1. Google Drive as a destination is not decided yet. Managed sync on Endearist Cloud is planned for after v1, as part of the Pro Cloud subscription only. | No — the service must read your Gmail metadata to function. |
| Mobile native apps (iOS / Android) | Flutter apps in development; nothing to install yet. Native Android app: planned for v1. The first release is intended for Android and Windows. Native Windows app: planned for v1. The first release is intended for Android and Windows. Native iPhone and iPad app: planned for later. The first release is intended for Android and Windows only. Native macOS app: planned for later. The first release is intended for Android and Windows only. Native Linux app: planned for later. The first release is intended for Android and Windows only. | Source check for Nat.app (2026-09-30): Listed platforms: Web. Native availability for iOS, Android, macOS, Windows, Linux is unverified. Download/help listings only; functionality and store/account restrictions were not tested. Check current availability and account/region limits with the vendor. We have not tested the apps ourselves. |
| Desktop native apps | Native desktop apps in development; nothing to install yet. Native Android app: planned for v1. The first release is intended for Android and Windows. Native Windows app: planned for v1. The first release is intended for Android and Windows. Native iPhone and iPad app: planned for later. The first release is intended for Android and Windows only. Native macOS app: planned for later. The first release is intended for Android and Windows only. Native Linux app: planned for later. The first release is intended for Android and Windows only. | Source check for Nat.app (2026-09-30): Listed platforms: Web. Native availability for iOS, Android, macOS, Windows, Linux is unverified. Download/help listings only; functionality and store/account restrictions were not tested. Check current availability and account/region limits with the vendor. We have not tested the apps ourselves. |
| AI features | Planned as strictly opt-in — your own key, or managed AI in a proposed Pro Cloud subscription. AI with your own key: not publicly available yet. Status: planned for v1. Proposed plan, not purchasable yet: managed AI (planned for after v1, as part of the Pro Cloud subscription only) and Endearist Cloud (planned for after v1, as part of the Pro Cloud subscription only). Specific budgets, routing and prices require approval. Family sharing: not decided yet; no included family seat is promised. | Always-on, server-side email-metadata analysis — it's the core product, not an option. |
| Active development & support | In active development for personal use and not released yet; the proposed paid tiers are meant to fund the roadmap, and if we ever shut down, the source gets released. Endearist is not publicly available yet. The launch list is a notification signup, not app access or a purchase. Platforms and capabilities have separate release approvals. | Online and maintained, but repositioned: Nat now sells to consultants and founders, not personal use. |
| Self-host option | No — there is no server component to host; the local store is meant to be the app itself. Local-first vault, fully offline: not publicly available yet. Status: planned for v1. | No. |
| Pricing | Proposed, not purchasable yet: free up to 25 contacts; Pro Lifetime €69 once, Pro Cloud Light €4.99/mo, or Pro Cloud €9.99/mo. Proposed plan, not purchasable yet: local core and data export. The proposed 25-contact limit is not a confirmed entitlement. Proposed plan, not purchasable yet: local app and AI with your own key (planned for v1). Sync over your own storage is planned for v1. Managed cloud services are not a lifetime feature. Proposed plan, not purchasable yet: managed AI (planned for after v1, as part of the Pro Cloud subscription only) and Endearist Cloud (planned for after v1, as part of the Pro Cloud subscription only). Specific budgets, routing and prices require approval. Family sharing: not decided yet; no included family seat is promised. | $9 / $12 / $29 per month tiers; a $370/yr plan has been reported. No lifetime. |
| Open source code | Our pledge: source release on shutdown or acquisition. | No — proprietary. |
| Plain-Markdown export | Planned — plain Markdown you can read without any app. Markdown, CSV and vCard export: not publicly available yet. Status: planned for v1. The documented implementation has a separate readable ZIP export with media and a report of omissions; legacy exports remain partial. This is not device or release acceptance. | No Markdown; your contacts live in Google Contacts (exportable there), Nat-side notes need a manual exit. |
| Voice-note transcription | Planned — on-device, or with your own key. On-device transcription: not publicly available yet. Status: planned for v1. | No. |
| Journal / reflection | Journal, weekly ritual, and appreciation prompts are meant to be built in, not built by you. Local-first vault, fully offline: not publicly available yet. Status: planned for v1. | Interaction log + notes; no journal surface. |
| Relationship depth (how-we-met, pets) | Designed with fully editable depth fields: how-we-met, pets, custom pronouns, life events, debts, attachments. Local-first vault, fully offline: not publicly available yet. Status: planned for v1. | Professional-shaped: follow-ups, meeting prep, losing-touch flags. Reviewers note you can't even edit contacts — no pets, no how-we-met. |
| Calendar / messenger integrations | Not decided: a read-only calendar overlay and share-sheet capture are ideas, not planned deliverables. Read-only calendar overlay: scope and availability are not confirmed. Status: not decided yet. Share-sheet capture: scope and availability are not confirmed. Status: not decided yet. | Deep Gmail + Google Calendar integration — its core strength. Google-only; nothing outside that ecosystem. |
When to pick Nat.app
When is Nat.app the better choice?
If you're a consultant, founder, or freelancer whose relationships genuinely live in Gmail, and the thing you want is software that notices for you — who's going quiet, which threads went unanswered, what to know before the next meeting — Nat is the best inbox-driven relationship tool we know, and no manual-entry app will match that automation. Pick Nat when your network is professional, Google-based, and high-volume, and the per-seat price earns its keep in billable relationships. It's the wrong tool for your personal life: it can't see the friends you text instead of email, and its post-pivot pricing is hard to justify for staying close to your sister.
Switching
How do I switch from Nat.app to Endearist?
The good news: Nat builds on your Google account, so the bulk of your data was never locked in. Export your people from Google Contacts (contacts.google.com → Export → Google CSV or vCard) and keep the file: Endearist is not released yet, and while vCard and CSV import is planned, how the file maps and how duplicates from several Google accounts would be merged has not been verified. Notes and interaction logs you created inside Nat itself are the manual part: copy the ones that still matter somewhere safe, or email team@nat.app and ask for a data export before you cancel. Replacing Nat's losing-touch detection with per-person cadences means you do the noticing — by design. vCard and CSV import: not publicly available yet. Status: planned for v1.
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Prices and positioning verified 2026-06-10.
Platform information updated 2026-09-30; source-check dates are shown in the table.
Sources for the platform review
Endearist is in development.
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