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Endearist vs Wend
A fair, specific comparison — written so you'd be comfortable if a Wend engineer read it.
Fairness pledge
Wend is the most interesting new idea in this category, and one of its principles is one we wish we'd shipped first: a source on every fact. Wend captures from your conversations, email, and calendar, re-researches your contacts on the public web monthly, and exposes the result to whatever AI you already use over MCP — and it shows you where each claim came from. That is a genuinely better answer to "why does my CRM think this?" than most of the field manages. Two caveats we have to be straight about: Wend is in private beta behind a waitlist, so we have not used it and nothing here is a hands-on verdict; and the whole design depends on your relationship data living on Wend's servers, because that is where the capture, the research, and the MCP endpoint run. If that trade reads as fine to you, Wend is a serious tool.
Where does my data live with Wend versus Endearist?
Wend: hosted, US-based. The capture pipeline, the monthly web research, and the MCP endpoint all run server-side, so your conversation history and contact graph have to be there for the product to work at all. Endearist: not publicly available yet. The primary copy is intended to stay on your device. End-to-end encrypted sync over storage you run yourself — a local or shared folder, or a WebDAV server — is planned for v1. Google Drive as a destination is not decided yet. Managed sync on Endearist Cloud is planned for after v1, as part of the Pro Cloud subscription only.
How does each tool access AI?
This is the sharpest difference between us. Wend is AI-native: the AI reads everything, continuously, and Wend's value is what it infers. Endearist is designed to invert it — nothing is meant to be sent anywhere unless you opt in, and when you do, requests would run against your own key (OpenAI, Anthropic, Gemini) from your device. Wend's MCP server is the better answer if you want your assistant to query your network conversationally; ours is meant for when you want the assistant to see only what you hand it, one action at a time. If you'd rather not manage a key, managed AI is proposed as part of a Pro Cloud subscription; its budgets and prices are not final. AI with your own key: not publicly available yet. Status: planned for v1. Proposed plan, not purchasable yet: managed AI (planned for after v1, as part of the Pro Cloud subscription only) and Endearist Cloud (planned for after v1, as part of the Pro Cloud subscription only). Specific budgets, routing and prices require approval. Family sharing: not decided yet; no included family seat is promised.
What do Wend and Endearist cost over three years?
Wend Max: $14.99/month, with a free tier below it and a 14-day Max trial. Over 3 years on Max: ~€540. Endearist cannot be bought yet; its proposed prices are a free tier at €0, Pro Lifetime at €69 once, and Pro Cloud at €9.99/month (~€360 over 3 years). Wend's free tier is real, so a light user may pay nothing — the gap only opens if you want the AI layer, which is the whole point of Wend. Proposed plan, not purchasable yet: local core and data export. The proposed 25-contact limit is not a confirmed entitlement. Proposed plan, not purchasable yet: local app and AI with your own key (planned for v1). Sync over your own storage is planned for v1. Managed cloud services are not a lifetime feature. Proposed plan, not purchasable yet: managed AI (planned for after v1, as part of the Pro Cloud subscription only) and Endearist Cloud (planned for after v1, as part of the Pro Cloud subscription only). Specific budgets, routing and prices require approval. Family sharing: not decided yet; no included family seat is promised.
What doesn't Endearist do?
We don't capture your email and calendar automatically, we don't research your contacts on the public web, and we don't run an MCP server over your relationship data. The first is a real gap and we say so. The second is a decision: re-researching a private individual monthly means building a dossier on someone who never agreed to it, and we're not comfortable shipping that even when it's useful. The third follows from the second — an MCP endpoint over your network is only possible once the network is on a server.
Feature matrix
Side-by-side.
| Feature | Endearist | Wend |
|---|---|---|
| Local-first data storage | Designed so the primary copy lives on your device, not on a server. Local-first vault, fully offline: not publicly available yet. Status: planned for v1. | No — server-side by design; the capture and research layers require it. |
| Automatic capture from email / calendar | No — notes are written by you; a read-only calendar overlay is not decided. Read-only calendar overlay: scope and availability are not confirmed. Status: not decided yet. | Yes — conversations, email, and calendar, captured continuously. Their core strength. |
| MCP access for your own AI assistant | No — AI is designed to run per action from the app with your key, not as a queryable endpoint. AI with your own key: not publicly available yet. Status: planned for v1. | Yes — connects to the AI you already use over MCP. First in this category. |
| Provenance on stored facts | You wrote it, so you know where it came from — but no automatic source trail. | A source on every fact. Genuinely good, and the reason to take Wend seriously. |
| Public-web research on your contacts | No — a deliberate omission, not a gap. We don't build dossiers on people. | Yes, monthly, on the Max plan. Useful if you want it; consider whether they'd want it. |
| End-to-end encrypted sync | End-to-end encrypted sync over storage you run yourself — a local or shared folder, or a WebDAV server — is planned for v1. Google Drive as a destination is not decided yet. Managed sync on Endearist Cloud is planned for after v1, as part of the Pro Cloud subscription only. | Not possible by design — the server has to read your data to research it. |
| Mobile native apps (iOS / Android) | Flutter apps in development; nothing to install yet. Native Android app: planned for v1. The first release is intended for Android and Windows. Native Windows app: planned for v1. The first release is intended for Android and Windows. Native iPhone and iPad app: planned for later. The first release is intended for Android and Windows only. Native macOS app: planned for later. The first release is intended for Android and Windows only. Native Linux app: planned for later. The first release is intended for Android and Windows only. | Source check for Wend (2026-09-30): Listed platforms: macOS. Native availability for iOS, Android, Windows, Web, Linux is unverified. The official site describes Wend/Wendy for Mac with invite-only access; a public listing does not prove an unrestricted release. Check current availability and account/region limits with the vendor. We have not tested the apps ourselves. |
| Desktop native apps | Native desktop apps in development; nothing to install yet. Native Android app: planned for v1. The first release is intended for Android and Windows. Native Windows app: planned for v1. The first release is intended for Android and Windows. Native iPhone and iPad app: planned for later. The first release is intended for Android and Windows only. Native macOS app: planned for later. The first release is intended for Android and Windows only. Native Linux app: planned for later. The first release is intended for Android and Windows only. | Source check for Wend (2026-09-30): Listed platforms: macOS. Native availability for iOS, Android, Windows, Web, Linux is unverified. The official site describes Wend/Wendy for Mac with invite-only access; a public listing does not prove an unrestricted release. Check current availability and account/region limits with the vendor. We have not tested the apps ourselves. |
| Availability | Not released yet — the launch list is a notification signup, not access. Endearist is not publicly available yet. The launch list is a notification signup, not app access or a purchase. Platforms and capabilities have separate release approvals. | Private beta, waitlist, onboarding in batches. |
| Pricing | Proposed, not purchasable yet: free up to 25 contacts; Pro Lifetime €69 once, Pro Cloud Light €4.99/mo, or Pro Cloud €9.99/mo. Proposed plan, not purchasable yet: local core and data export. The proposed 25-contact limit is not a confirmed entitlement. Proposed plan, not purchasable yet: local app and AI with your own key (planned for v1). Sync over your own storage is planned for v1. Managed cloud services are not a lifetime feature. Proposed plan, not purchasable yet: managed AI (planned for after v1, as part of the Pro Cloud subscription only) and Endearist Cloud (planned for after v1, as part of the Pro Cloud subscription only). Specific budgets, routing and prices require approval. Family sharing: not decided yet; no included family seat is promised. | Free tier; Max from $14.99/month with a 14-day trial. No one-time option. |
| Open source code | Pledged source release if we ever shut down or get acquired. | No — proprietary. |
| Plain-Markdown export | Planned — plain Markdown you can read without any app. Markdown, CSV and vCard export: not publicly available yet. Status: planned for v1. The documented implementation has a separate readable ZIP export with media and a report of omissions; legacy exports remain partial. This is not device or release acceptance. | Unverified — private beta. |
| Journal / reflection | Journal, weekly ritual, and appreciation prompts are meant to be built in, not built by you. Local-first vault, fully offline: not publicly available yet. Status: planned for v1. | Not the shape of the product — Wend infers the record rather than asking you to keep one. |
| Relationship depth (how-we-met, pets) | Designed with ready-made fields: how-we-met, pets, custom pronouns, life events, debts, attachments. Local-first vault, fully offline: not publicly available yet. Status: planned for v1. | Captured rather than modelled — what happened, what you promised, how you're connected. |
When to pick Wend
When is Wend the better choice?
Pick Wend if the thing that kills every personal CRM for you is data entry, and you'd rather an AI kept the record than keep it yourself. It is the only tool in this category that connects your network to the assistant you already use over MCP, and the source-on-every-fact discipline means you can check what it inferred instead of trusting it blindly. That combination is a real answer to a real problem, and if it works as described it will beat manual note-keeping on completeness every time. The trade is total: continuous capture and monthly web research only work if your conversations and your contact graph live on Wend's servers, readable. If that's an acceptable price for a record that maintains itself, take it — we'd rather you chose deliberately than discovered it later. We're building the opposite bet — less automatic, less complete, and yours — and it is not released yet.
Switching
How do I switch from Wend to Endearist?
Wend is in private beta, so this is guidance rather than a tested route. If you're on the waitlist and weighing both, the practical move is to keep your address book somewhere neutral — a vCard or CSV export from Google Contacts, Apple Contacts, or Outlook. Endearist is not released yet; vCard and CSV import are planned, so that neutral file is also what you would test with later. That way neither tool owns your starting point. If you do trial Wend and want to leave later, ask for a full export before you cancel and check what format the inferred history comes out in; a record that only exists inside somebody's model is the one that doesn't migrate. We'll update this page with a real migration path once Wend opens up and we can test it. vCard and CSV import: not publicly available yet. Status: planned for v1.
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Prices and positioning verified 2026-08-06.
Platform information updated 2026-09-30; source-check dates are shown in the table.
Sources for the platform review
Endearist is in development.
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