Pricing
Fair prices.
Clear promises.
No forced subscriptions. No feature gates. Buy once, use forever.
Switch to yearly billing and save 17 % (2 months free) on the Pro Cloud tiers.
Free
- Up to 25 contacts
- Local on your device
- Markdown export any time
- All platforms
Pro Cloud Light
Save 17 % — 2 months free
- Everything in Pro Lifetime — managed
- ≈ 250 AI actions / month (~8 / day)
- Fast drafts (Haiku-class, EU-routed)
- Managed sync on Endearist Cloud
- Priority support
- Cancel anytime
Pro Cloud
Save 17 % — 2 months free
- Everything in Pro Cloud Light
- ≈ 600 AI actions / month (~20 / day)
- Richer drafts (Sonnet-class, EU-routed)
- Voice-note transcription (up to 60 min / month)
- Weekly reach-out suggestions across all Dunbar layers
- Family share (2 seats)
- Cancel anytime
Pro Lifetime
Early-bird for the first 1,000 buyers
- Unlimited contacts
- All Magic Buttons
- Bring your own AI key
- Bring your own cloud
- Lifetime updates v1.x
Bundles for shared use
The bigger the pack, the bigger the discount per person.
On both Pro Cloud tiers, AI runs on EU-routed infrastructure. Light uses fast Haiku-class models for everyday drafts; Pro routes nuanced work — message tone, weekly reach-out suggestions, journal extraction — to Sonnet-class models for richer output. No tracking, no data sold, no metered drip-pricing on top of the flat monthly fee.
Comparison
Endearist vs. alternatives.
Rough total cost over 3 years. Detailed breakdowns live on each comparison page.
| Tool | Typical cost over 3 years |
|---|---|
| Streak (Gmail CRM) | ~€1,764 over 3 years (€49/month) |
| Clay (GTM tool) | ~€4,824 over 3 years (€134/month) |
| folk | ~€864 over 3 years (€24/month) |
| Cloze | ~€612 over 3 years (€17/month) |
| Dex | ~€432 over 3 years (€12/month) |
| Savvo | ~€432 over 3 years (€12/month) |
| Mesh | ~€360 over 3 years (€10/month) |
| Notion (DIY) | ~€360 over 3 years (€10/month) |
| Monica | Self-hosted ~€30 · Cloud ~€324 over 3 years (€9/month) |
| UpHabit | ~€288 over 3 years (€7.99/month) |
| Covve | ~€180 over 3 years (€4.99/month) |
| Hippo (iOS only) | ~€108 over 3 years (€2.99/month) |
| Endearist Pro Cloud Light | €4.99/month (~€180 over 3 years) |
| Endearist Pro Cloud | €9.99/month (~€360 over 3 years) |
| Endearist Pro Lifetime | €69 once — then €0 forever |
Pricing FAQs
Why pay-once instead of a subscription?
Because we believe a good tool should belong to you — not the other way around. Subscription models create incentives to retain you rather than serve you. With Pro Lifetime, you buy once, use it forever on all your devices, and we only earn again when we build something that truly matters to you.
What happens when Endearist 2.0 arrives?
All v1.x updates are included in the Lifetime price. If and when we build v2.0 with genuinely new foundations, Pro Lifetime buyers from v1 get a 50 % discount on the upgrade — no forced repurchase. That is our written promise.
Can I upgrade from Free to Pro later?
Yes, at any time. Your data stays on your device — the upgrade purchase on endearist.com delivers a license code by email, which you enter in the app settings. No data migration, no restart needed.
What is "Bring your own AI"?
Pro Lifetime includes all AI features — you bring your own API key from OpenAI, Anthropic, or another provider. You pay the AI provider directly; we add nothing on top. The two Pro Cloud tiers bundle managed AI so you never have to set up your own account: Pro Cloud Light covers ~250 actions/month (about 8 a day, fast Haiku-class routing); Pro Cloud covers ~600 actions/month (about 20 a day, richer Sonnet-class routing) plus voice-note transcription. Everything stays EU-routed.
What's the difference between Pro Cloud Light and Pro Cloud?
Pro Cloud Light (€4.99/month) is sized generously for typical use — about 250 AI actions a month on fast Haiku-class models, which covers daily use with comfortable headroom. Pro Cloud (€9.99/month) upgrades to about 600 actions a month on richer Sonnet-class models, plus voice-note transcription (up to 60 minutes/month), weekly reach-out suggestions across all Dunbar layers, and a family-share seat. The real upgrade is quality and features, not raw volume. Same managed-EU promise on both. You can switch between them any time.
Does sync cost extra?
No. Pro Lifetime includes sync over any backend you choose: Google Drive, iCloud, local folder, WebDAV, or LAN-Direct — all AES-256-GCM-encrypted, all at no extra cost. Both Pro Cloud tiers additionally provide managed sync on Endearist-owned servers, for those who prefer not to configure a backend themselves.
Can I pay yearly and save?
Yes. Both Pro Cloud tiers offer a yearly billing option: €49.99/year for Pro Cloud Light (instead of €4.99 × 12 = €59.88) and €99.99/year for Pro Cloud (instead of €9.99 × 12 = €119.88). That is roughly 17 % off, or two months free. Toggle "Yearly" above the pricing grid to switch. You can cancel a yearly subscription at any time — the unused portion is refunded pro rata where local law requires. Pro Lifetime has no yearly option because the lifetime price already covers the rest of v1.x.