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Cornerstones
Personal CRM vs. your contacts app: when do you actually need one?
Most people don't think they need a personal CRM. Most people are right. Here's the honest answer to when you do — and when you don't.
Dunbar's number: how many close friends can you actually have?
Robin Dunbar's research gives a surprisingly precise answer to the most important question about your social circle — and the consequences change everything.
How to apologize properly: the 5 components of a real apology (Lewicki, 2016)
Most apologies fail in the same ways. Lewicki's five components show what a real apology actually looks like — and which one carries the most weight.
Recent articles
View all articlesWhy am I always the one reaching out first?
Always the one reaching out first? Understand why this happens, how to tell a benign asymmetry from a one-sided friendship, and what to do about it.
How to make friends after college (when the built-in social life is gone)
The post-college friendship drought is real — and fixable. How to rebuild social structure when dorms, classes, and clubs stop doing the work for you.
How to make friends in a new city (starting from zero)
Moving to a new city where you know no one is its own challenge. How to build a real social life from scratch — channels, timeline, and what to expect.
How to make friends in your 30s (when everyone's busy)
Making friends in your 30s is harder — but specific moves work. A practical guide to the real obstacles and the strategies built for this decade.
How to make friends in your 40s (when your life is already full)
Making friends in your 40s means working with a full life, not starting one. Midlife transitions, dormant ties, and depth over breadth.
How to make plans with friends (without it always falling through)
Turn 'we should hang out' into an actual date. Concrete scripts, standing-plan tactics, and how to handle flakiness without making it weird.
Browse by topic
Dunbar
Research on social capacity, friendship layers, and realistic relationship limits.
16 articlesFriendship
Practical guides for maintenance, cadence, and depth in friendships — backed by research on Dunbar layers, repair, and check-in frequency.
126 articlesRelationships
Understand, maintain, and prioritize close relationships more deliberately — research, frameworks, and tools for an honest stocktake.
48 articlesConnection
Ways to build more closeness, attention, and genuine contact — with concrete exercises, questions, and rituals drawn from research.
6 articlesConflict & Repair
How apology, repair, and reconnection actually work — Lewicki's five components, scripts for hard conversations, and what researchers find.
1 articlePersonal CRM
When relationship software helps, when it does not, and how to evaluate it honestly — fair comparisons, total cost of ownership, and field tests.
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Learning paths
Curated routes through the library — from foundations to communication, conflict, dating, and long-term relationships.
5 setsConversation questions
Hand-curated question banks for the people who matter — parents, partners, best friends, siblings. Ordered from warm-up to vulnerable.