Endearist

For solopreneurs

A personal CRM for solopreneurs — the business is you, and you run on relationships, not pipelines.

The podcast host who had you on, the newsletter writer you swap shout-outs with, the first ten customers who still get a personal reply. Endearist is being built to keep the small web of people a one-person company actually runs on — local and simple.

Not launched yet Endearist is in development — there is nothing to download yet. This page describes how the app is meant to work. The first release is intended for Android and Windows; end-to-end encrypted sync over your own storage is planned for v1. See the roadmap →

Your distribution is other people's audiences

Every launch that worked, worked because someone shared it — the host who had you on in March, the founder who recommended your beta to her list. Endearist is meant to put a per-contact cadence on each of them, so you're in touch in ordinary weeks, not just launch week, and a warmth score could make neglect visible before you need a favor. The difference between a favor and a relationship is everything that happens between two asks. Warmth tracking: scope and availability are not confirmed. Status: not decided yet.

First customers deserve to be remembered as people

Customer number seven found a bug at midnight and wrote you a kind email about it. Two years and a thousand customers later, that's exactly the person whose renewal you don't want to treat as a transaction. Endearist's relationship journal is meant to keep the early stories — who believed first, who pushed you to build which feature — so loyalty gets answered with memory instead of a discount code.

No seats, no upsells, no "book a demo"

Team CRMs are priced for the company you might become, not the one you are. You don't need lead routing, role permissions, or a sales-ops hire to configure it all. Endearist is being built for one person: import your contacts once via CSV or vCard, set a cadence on the thirty people who actually matter, done. The pricing proposal is a one-time licence — the kind of cost a solo P&L absorbs without a second thought. Proposed plan, not purchasable yet: local core and data export. The proposed 25-contact limit is not a confirmed entitlement. Proposed plan, not purchasable yet: local app and AI with your own key (planned for v1). Sync over your own storage is planned for v1. Managed cloud services are not a lifetime feature. Proposed plan, not purchasable yet: managed AI (planned for after v1, as part of the Pro Cloud subscription only) and Endearist Cloud (planned for after v1, as part of the Pro Cloud subscription only). Specific budgets, routing and prices require approval. Family sharing: not decided yet; no included family seat is promised.

Context-switching eats relationships first

Monday you're support, Tuesday you're sales, Wednesday you ship. The thread that snaps first is always the soft one: the partnership conversation you meant to continue, the customer who hinted at a bigger use case. Endearist's planned quick-log is meant to capture the loose end in 90 seconds and resurface it on the date you choose — so the relationship survives the week your product didn't leave room for it.

Bring your own AI key for the messages you put off

The re-engagement note to the affiliate who went quiet. The thank-you to the customer who wrote the testimonial. Endearist's planned Magic Buttons are meant to draft them from what you've actually logged about each person — with your own OpenAI or Anthropic key, so the only thing leaving your device would be the single prompt you chose to send. No platform AI reading your whole contact book.

When Endearist isn't the right fit

No invoicing, no bookkeeping, no project management — this is one layer of a business stack, not the stack. If you are still assembling the basics, get paid first and come back to this. It suits the specific solo problem where every channel is you: the customer who would buy again, the collaborator who sends work, the person who mentioned you once in a newsletter. If you have a single large client and no intention of adding more, a calendar reminder is genuinely enough.

Endearist is in development.

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