For founders
A personal CRM for founders who don't want their relationship work to live in HubSpot.
The investor who introduced you to your lead customer is not a pipeline. The advisor who picks up at 11pm is not a contact. Endearist is being built to hold the people who actually move your company forward — separate from your sales CRM, on your own device, yours.
Not launched yet Endearist is in development — there is nothing to download yet. This page describes how the app is meant to work. The first release is intended for Android and Windows; end-to-end encrypted sync over your own storage is planned for v1. See the roadmap →
Your relationship graph isn't due-diligence material
Founder relationships are personal — the call where someone vouched for you, the dinner where you learned about a competitor. Endearist's local-first storage is designed so those notes never sit in a vendor's database that gets audited during a round. They are meant to live on your laptop and your phone, full stop.
Log meeting context in 90 seconds — not 9 minutes
After a 30-minute investor call, you have a 90-second window before the next meeting. Endearist's planned quick-log is meant to capture the one fact you'd otherwise forget: "Mentioned son starts university in Boston next month — they're stressed about it." And to surface it the week before your next conversation.
Planned as a one-time licence — not a subscription that scales with your team
When you hit Series A, your sales CRM line item goes from $100/month to $4,000/month. Endearist's pricing proposal is a one-time licence instead. Your relationship work is yours and shouldn't be a recurring expense someone in finance has to defend. Proposed plan, not purchasable yet: local core and data export. The proposed 25-contact limit is not a confirmed entitlement. Proposed plan, not purchasable yet: local app and AI with your own key (planned for v1). Sync over your own storage is planned for v1. Managed cloud services are not a lifetime feature. Proposed plan, not purchasable yet: managed AI (planned for after v1, as part of the Pro Cloud subscription only) and Endearist Cloud (planned for after v1, as part of the Pro Cloud subscription only). Specific budgets, routing and prices require approval. Family sharing: not decided yet; no included family seat is promised.
Magic Buttons for the messages you procrastinate on
The follow-up to the angel who wanted updates. The reconnect after six months of silence with the former co-founder. The apology after the rushed reply. Endearist's planned local-first Magic Buttons are meant to draft them in 30 seconds — no LLM call, no server, no leak. The plan also includes an option to bring your own AI key for richer drafts.
The investor who passed is a warm lead at the next raise
Most seed rounds close with people who said no the first time. "Too early, come back when you have traction" is a real invitation, and it is also the sentence founders most reliably fail to act on, because eighteen months later the name has blurred into forty others and nobody remembers who said what. The founders who raise fastest are the ones who kept a line per investor — what they wanted to see, when they said to return, what happened since — and sent three sentences every quarter. That is not a CRM feature. It is a habit that needs somewhere to live.
When Endearist isn't the right fit
If you are looking for a sales CRM, this is not one — no pipeline, no deal stages, no team seats, and it will actively frustrate you if that is the job. Endearist is single-player and stays that way. It fits the founder-network problem instead: investors who passed and said come back, advisors you have not updated since the last raise, the operator who would join in a year. Once you have a sales team, that team needs a real CRM and this becomes your personal layer beside it, not a replacement.
More roles
Endearist for other working days.
Endearist is in development.
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