For fundraisers
A personal CRM for fundraisers — donors are decade-long relationships, not pipeline stages.
Your org's donor database tracks gifts. Nobody tracks the human being: why she gives, whose memory the scholarship honors, what you promised to report back on. Endearist is being built to hold the relationship — the part that makes the next gift possible.
Not launched yet Endearist is in development — there is nothing to download yet. This page describes how the app is meant to work. The first release is intended for Android and Windows; end-to-end encrypted sync over your own storage is planned for v1. See the roadmap →
Thank before you ask — as a cadence, not a slogan
Every fundraiser knows the rule: several touches of gratitude and impact for every ask. Almost nobody runs it, because no human can juggle forty relationships' worth of touch sequencing in their head. Endearist's planned per-contact cadence is meant to make it mechanical in the good way — the journal would show that your last three touches to a donor were a thank-you, an impact story, and a birthday note, so when the ask comes, it lands inside a relationship instead of opening one.
Remember why she gives — not just how much
The gift record says €5,000 annually. The relationship journal says: the scholarship is in her late husband's name, he taught chemistry for thirty years, she lights up when a recipient writes to her, and she hates being seated at galas. That second file is what major-gift work actually runs on. When a student's thank-you letter crosses your desk, you know exactly who needs to see it — and that forwarding it matters more than any appeal you'll send this year.
Catch the cooling relationship before it becomes a lapsed donor
Donors rarely storm off; they drift. The board member who stopped replying with warmth, the longtime giver whose last touch from you was — check the journal — an ask, then another ask. A warmth score in Endearist could surface the drift while it's still reversible, months before the renewal report does. A no-agenda call in March is retention work; a panicked one in December is salvage work. Such a score would tell you which March calls to make. Warmth tracking: scope and availability are not confirmed. Status: not decided yet.
Families and successors are where legacies live
Long-horizon fundraising means knowing the whole household: the spouse who actually decides, the daughter who'll one day steward the family's giving, the grandchildren whose names the donor mentions every visit. Endearist is designed to treat families and kids as first-class — connected people, not custom fields. Asking after the granddaughter's first semester by name isn't a technique; it's evidence that ten years of conversations were heard. That evidence is what makes legacy conversations possible.
Your personal notes, separate from the org's database
Gift histories belong to your organization — that's right and proper. But your candid observations (the donor who's grieving, the family tension around the estate, what a board member confided over dinner) are too human for a shared database with admin-visible logs. Endearist is designed local-first: those notes are meant to stay on your own device, not in a shared system. Optional end-to-end encrypted sync over your own storage is planned. The org keeps its records; you keep your judgment. End-to-end encrypted sync over storage you run yourself — a local or shared folder, or a WebDAV server — is planned for v1. Google Drive as a destination is not decided yet. Managed sync on Endearist Cloud is planned for after v1, as part of the Pro Cloud subscription only.
Proposed pricing that wouldn't need a grant application
You've seen donor-CRM quotes that need a budget line and a committee. Endearist's pricing proposal is a free tier up to 25 contacts — your major-relationship shortlist would fit — and a one-time lifetime licence beyond that. No per-seat licence, no annual renewal eating into program money. Contact import via CSV or vCard and a full Markdown export are planned, so everything could leave with you the day you move on. The relationships you've stewarded for a decade shouldn't dissolve with a login. Proposed plan, not purchasable yet: local core and data export. The proposed 25-contact limit is not a confirmed entitlement. Proposed plan, not purchasable yet: local app and AI with your own key (planned for v1). Sync over your own storage is planned for v1. Managed cloud services are not a lifetime feature. Proposed plan, not purchasable yet: managed AI (planned for after v1, as part of the Pro Cloud subscription only) and Endearist Cloud (planned for after v1, as part of the Pro Cloud subscription only). Specific budgets, routing and prices require approval. Family sharing: not decided yet; no included family seat is promised.
When Endearist isn't the right fit
This is not a donor database. It has no giving history, no gift processing, no campaign reporting and no team access, and using it as a system of record for an organisation would be a mistake — your CRM owns that and auditors expect it to. Endearist is the individual fundraiser's own layer: the major donor whose child just graduated, the board member worth a quarterly call, the lapsed supporter nobody has personally contacted. If your portfolio is managed collectively, the shared system is the right home.
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Endearist is in development.
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