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Endearist vs Streak
A fair, specific comparison — written so you'd be comfortable if a Streak engineer read it.
Fairness pledge
Streak is the original Gmail-plugin CRM — it lives inside Gmail's right rail, lets you turn email threads into pipeline stages, and includes mail merge, email tracking, and shareable pipelines. If your work happens almost entirely inside Gmail and you need a lightweight sales CRM that doesn't make you leave the inbox, Streak is the cleanest option and we say so. It is, however, explicitly a sales CRM — pipelines, deals, mail merge, view-tracking — not a personal relationship tool. Endearist, still in development, is being built on the other side of the line: no pipelines, no view-tracking, no mail merge, just the relationships you actually care about. Endearist is not publicly available yet. The launch list is a notification signup, not app access or a purchase. Platforms and capabilities have separate release approvals.
Where does my data live with Streak versus Endearist?
Streak: cloud-hosted on Google Cloud Platform (US) — your pipelines, contacts, and email metadata sit in Streak's database. Endearist: not publicly available yet. The primary copy is intended to stay on your device. End-to-end encrypted sync over storage you run yourself — a local or shared folder, or a WebDAV server — is planned for v1. Google Drive as a destination is not decided yet. Managed sync on Endearist Cloud is planned for after v1, as part of the Pro Cloud subscription only.
How does each tool access AI?
Streak offers AI features in higher tiers — AI-assisted email drafting and pipeline summaries — processed on Streak's infrastructure via third-party LLM APIs. Email content leaves Gmail in the same request. Endearist is designed so its Magic Buttons run client-side with no AI by default. If you bring your own AI key (OpenAI, Anthropic, Gemini), the key is meant to stay on your device. If you'd rather not manage a key, managed AI is proposed as part of a Pro Cloud subscription; its budgets and prices are not final. AI with your own key: not publicly available yet. Status: planned for v1. Proposed plan, not purchasable yet: managed AI (planned for after v1, as part of the Pro Cloud subscription only) and Endearist Cloud (planned for after v1, as part of the Pro Cloud subscription only). Specific budgets, routing and prices require approval. Family sharing: not decided yet; no included family seat is promised.
What do Streak and Endearist cost over three years?
Streak Pro: $49/user/month billed annually, or $59/user/month month-to-month — about €42/month on the annual plan, so roughly €1,513 over 3 years. Streak Pro+ runs $69/user/month. Endearist cannot be bought yet; its proposed prices are Pro Lifetime at €69 once and Pro Cloud at €9.99/month (~€360 over 3 years). Converted at the ECB reference rate of 2026-08-25 (1 USD = €0.857); the vendor prices in dollars, so your euro cost moves with the rate. Proposed plan, not purchasable yet: local core and data export. The proposed 25-contact limit is not a confirmed entitlement. Proposed plan, not purchasable yet: local app and AI with your own key (planned for v1). Sync over your own storage is planned for v1. Managed cloud services are not a lifetime feature. Proposed plan, not purchasable yet: managed AI (planned for after v1, as part of the Pro Cloud subscription only) and Endearist Cloud (planned for after v1, as part of the Pro Cloud subscription only). Specific budgets, routing and prices require approval. Family sharing: not decided yet; no included family seat is promised.
What doesn't Endearist do?
We don't have pipelines, deal stages, mail merge, email view-tracking, or a Gmail plugin — by design. Streak is a sales CRM and does those things well. Endearist isn't trying to be a sales CRM. We're building the journal-quiet layer for the 100-150 people in your life outside of revenue.
Feature matrix
Side-by-side.
| Feature | Endearist | Streak |
|---|---|---|
| Local-first data storage | Designed so the primary copy lives on your device, not on a server. Local-first vault, fully offline: not publicly available yet. Status: planned for v1. | No — hosted on Google Cloud (US). |
| End-to-end encrypted sync | End-to-end encrypted sync over storage you run yourself — a local or shared folder, or a WebDAV server — is planned for v1. Google Drive as a destination is not decided yet. Managed sync on Endearist Cloud is planned for after v1, as part of the Pro Cloud subscription only. | Transport TLS only; server holds plaintext. |
| Mobile native apps (iOS / Android) | Flutter apps in development; nothing to install yet. Native Android app: planned for v1. The first release is intended for Android and Windows. Native Windows app: planned for v1. The first release is intended for Android and Windows. Native iPhone and iPad app: planned for later. The first release is intended for Android and Windows only. Native macOS app: planned for later. The first release is intended for Android and Windows only. Native Linux app: planned for later. The first release is intended for Android and Windows only. | Source check for Streak (2026-09-30): Listed platforms: iOS, Android, Web. Native availability for macOS, Windows, Linux is unverified. The vendor lists both mobile apps; the old read-only characterization is not retained. Gmail extensions are not a standalone desktop app. Check current availability and account/region limits with the vendor. We have not tested the apps ourselves. |
| Desktop native apps | Native desktop apps in development; nothing to install yet. Native Android app: planned for v1. The first release is intended for Android and Windows. Native Windows app: planned for v1. The first release is intended for Android and Windows. Native iPhone and iPad app: planned for later. The first release is intended for Android and Windows only. Native macOS app: planned for later. The first release is intended for Android and Windows only. Native Linux app: planned for later. The first release is intended for Android and Windows only. | Source check for Streak (2026-09-30): Listed platforms: iOS, Android, Web. Native availability for macOS, Windows, Linux is unverified. The vendor lists both mobile apps; the old read-only characterization is not retained. Gmail extensions are not a standalone desktop app. Check current availability and account/region limits with the vendor. We have not tested the apps ourselves. |
| AI features | Planned as strictly opt-in — your own key, or managed AI in a proposed Pro Cloud subscription. AI with your own key: not publicly available yet. Status: planned for v1. Proposed plan, not purchasable yet: managed AI (planned for after v1, as part of the Pro Cloud subscription only) and Endearist Cloud (planned for after v1, as part of the Pro Cloud subscription only). Specific budgets, routing and prices require approval. Family sharing: not decided yet; no included family seat is promised. | AI email drafting + pipeline summaries on higher tiers; runs on Streak servers. |
| Self-host option | No — there is no server component to host; the local store is meant to be the app itself. Local-first vault, fully offline: not publicly available yet. Status: planned for v1. | No. |
| Pricing | Proposed, not purchasable yet: free up to 25 contacts; Pro Lifetime €69 once, Pro Cloud Light €4.99/mo, or Pro Cloud €9.99/mo. Proposed plan, not purchasable yet: local core and data export. The proposed 25-contact limit is not a confirmed entitlement. Proposed plan, not purchasable yet: local app and AI with your own key (planned for v1). Sync over your own storage is planned for v1. Managed cloud services are not a lifetime feature. Proposed plan, not purchasable yet: managed AI (planned for after v1, as part of the Pro Cloud subscription only) and Endearist Cloud (planned for after v1, as part of the Pro Cloud subscription only). Specific budgets, routing and prices require approval. Family sharing: not decided yet; no included family seat is promised. | Per user, in USD: Pro $49/mo billed annually ($59 month-to-month), Pro+ $69/mo, Enterprise $129/mo. |
| Open source code | Source-release pledge: the code goes public if we shut down or are acquired. | No — proprietary. |
| Plain-Markdown export | Planned — plain Markdown you can read without any app. Markdown, CSV and vCard export: not publicly available yet. Status: planned for v1. The documented implementation has a separate readable ZIP export with media and a report of omissions; legacy exports remain partial. This is not device or release acceptance. | CSV export of pipelines / boxes; no Markdown. |
| Voice-note transcription | Planned — on-device, or with your own key. On-device transcription: not publicly available yet. Status: planned for v1. | No. |
| Family / multi-vault share | Family sharing: not decided yet. Multiple vaults: not decided yet. | No — team-pipeline sharing is org-only, not household. |
| Journal / reflection | Journal, weekly ritual, and appreciation prompts are meant to be built in, not built by you. Local-first vault, fully offline: not publicly available yet. Status: planned for v1. | No — boxes hold email threads + custom fields, no journal surface. |
| Relationship depth (how-we-met, pets) | Designed with ready-made fields: how-we-met, pets, custom pronouns, life events, debts, attachments. Local-first vault, fully offline: not publicly available yet. Status: planned for v1. | Sales-shaped: stage, deal value, owner, custom fields. No pets / how-we-met / life-events. |
| Calendar / messenger integrations | No inbox hooks. A read-only calendar overlay (Google/Apple/Outlook) and share-sheet capture for messenger context are not decided. Read-only calendar overlay: scope and availability are not confirmed. Status: not decided yet. Share-sheet capture: scope and availability are not confirmed. Status: not decided yet. | Deep Gmail + Google Calendar integration; no messenger. |
When to pick Streak
When is Streak the better choice?
If you sell things and your sales workflow is email-centric, Streak is the most integrated Gmail CRM available — mail merge, pipeline-in-inbox, email tracking. Pick Streak when "relationship" means "deal", you live in Gmail all day, and you can absorb $49/user/month as a sales-tools expense. Endearist isn't trying to be a sales CRM (no pipelines, no deals, no email tracking — by design); we're building it as the system for the 100-150 people in your life outside of revenue, and it is not released yet.
Switching
How do I switch from Streak to Endearist?
Most users will not switch from Streak to Endearist because the use cases don't overlap. If you've been using Streak as a personal CRM in a pinch (some founders do this), export your boxes from Streak via Settings → Export → CSV and keep that file. Endearist is not released yet; CSV import is planned, but how Streak's columns would map has not been verified. Pipeline stages and deal values are not designed to carry over — contact names, emails, and free-text notes are what the CSV is useful for. Most teams would keep Streak running for the sales pipeline and treat Endearist as a separate personal-relationship layer alongside it. vCard and CSV import: not publicly available yet. Status: planned for v1.
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Prices and positioning verified 2026-08-26.
Platform information updated 2026-09-30; source-check dates are shown in the table.
Sources for the platform review
Endearist is in development.
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