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Endearist vs Nimble
A fair, specific comparison — written so you'd be comfortable if a Nimble engineer read it.
Fairness pledge
Nimble pioneered the 'social CRM' — its signature move is pulling a person's social and web presence (LinkedIn, company site, public profiles) into a single record automatically, and fifteen years on it still does that better than almost anyone. The Prospector browser extension, the deep Microsoft 365 and Google Workspace integration, and the work-where-you-are philosophy make it a genuinely good CRM for solo professionals and small businesses who live in their inbox. But Nimble is a business tool priced like one: $24.90/seat/month (annual), no free tier, enrichment metered in credits, and the entire data model assumes contacts are prospects. It will tell you what someone posted on LinkedIn — not when you last had a real conversation with your oldest friend.
Where does my data live with Nimble versus Endearist?
Nimble: cloud-hosted SaaS — your contacts, enriched social data, and email history live on Nimble's servers; the web app, mobile apps, and Outlook/Gmail add-ins are all views onto that cloud. Endearist: your device first — sync optional via your own cloud (Google Drive, iCloud, WebDAV) or Endearist Cloud (EU-hosted).
How does each tool access AI?
Nimble's intelligence is enrichment-shaped: automatic social-profile matching and company insights, with 25 enrichment credits per user per month included and extra credits at $10 per 100. It tells you about people from public data. Endearist's AI is opt-in and works on your own notes: bring your own key (on-device), or Pro Cloud Light (~250 EU-routed actions/mo, €4.99) or Pro Cloud (~600 actions/mo + voice, €9.99).
What do Nimble and Endearist cost over three years?
Nimble: $24.90/seat/month billed annually → ~$900 / ~€830 over 3 years ($29.90 monthly → ~€990); add-ons like email marketing ($15/month) and extra enrichment credits push real-world cost higher. No free tier — 14-day trial only. Endearist Pro Lifetime: €69 once. Endearist Pro Cloud: €9.99/month → ~€360 over 3 years.
What doesn't Endearist do?
We don't do social-profile enrichment, prospecting, email sequences, group email tracking, deal pipelines, or the Microsoft 365 / Google Workspace deep integration that is Nimble's home turf. If your CRM needs to live inside Outlook and tell you who a new lead is before the first call, Nimble does that and Endearist doesn't try to.
Feature matrix
Side-by-side.
| Feature | Endearist | Nimble |
|---|---|---|
| Local-first data storage | Yes — everything lives on your device first, not in a SaaS cloud. | No — cloud-hosted SaaS only. |
| End-to-end encrypted sync | Yes — AES-256-GCM sync where only you hold the key. | Transport TLS + server-side encryption; Nimble holds the keys. |
| Mobile native apps (iOS / Android) | Native Flutter apps on both iOS and Android. | iOS and Android apps — companions to the web workspace. |
| Desktop native apps | Full native desktop apps for macOS, Windows, and Linux. | Web app + Outlook/Teams add-ins and browser extension; no native desktop app. |
| AI features | AI only if you opt in: your own key running on-device, Pro Cloud Light (~250 EU-routed actions/mo), or Pro Cloud (~600 actions/mo + voice). | Enrichment-centric — social-profile matching and company data, 25 credits/user/mo included, $10 per extra 100. |
| Pricing | Free tier up to 25 contacts; then €69 once for Pro Lifetime, €4.99/mo for Pro Cloud Light, or €9.99/mo for Pro Cloud. | $24.90/seat/mo annual ($29.90 monthly), 25,000 contacts included. 14-day trial, no free tier, no lifetime. |
| Open source code | Pledged source release if we ever shut down or get acquired. | No — proprietary. |
| Plain-Markdown export | Yes — plain Markdown you can read without any app. | CSV export (delivered to your email inbox); no Markdown. |
| Voice-note transcription | Yes — Pro Cloud includes 60 min/mo, or use your own key. | No. |
| Family / multi-vault share | Household-shaped: Pro Cloud family share (2 seats); multi-vault is on the roadmap. | Team seats for small businesses; no household / family construct. |
| Journal / reflection | A real journal built in, plus a weekly ritual and appreciation prompts. | Notes and activity logging on contacts; no journal or reflection surface. |
| Relationship depth (how-we-met, pets) | Personal by default: how-we-met, pets, custom pronouns, life events, debts, attachments. | Business-shaped: title, company, social profiles, deal data. Custom fields possible, but the defaults are sales fields. |
| Reach-out reminders | Gentle per-person cadence reminders (no streaks), and Pro Cloud adds weekly reach-out suggestions. | 'Stay in touch' reminders per contact exist — a genuinely good feature, framed around keeping prospects warm. |
| Calendar / messenger integrations | Deliberately light: read-only calendar (Google/Apple/Outlook) and manual share-sheet capture for messenger context. | Strong — Microsoft 365 / Google Workspace email + calendar sync, Outlook/Teams add-ins, Prospector browser extension. |
When to pick Nimble
When is Nimble the better choice?
If you're a solo consultant, realtor, recruiter, or small-business owner whose working day happens inside Outlook or Gmail, Nimble is one of the most pragmatic CRMs ever built — it meets you where you already are, and the social enrichment means new contacts arrive pre-researched. Pick Nimble when your relationships are professional, your inbox is your office, and $24.90/month is a straightforward business expense. We're built for the relationships that don't appear on LinkedIn — and for keeping them on your own device.
Switching
How do I switch from Nimble to Endearist?
In Nimble's web app, open the Contacts tab, filter or select the contacts you want (use 'Select All' for everything), then click Export — Nimble emails you a CSV file. Import it into Endearist via Settings → Import → CSV: names, emails, phones, addresses, tags, and note fields map across; tags become Endearist tags you can use to drive cadence rules. Enriched social-profile data and deal records don't migrate — they're Nimble's view of public data, not yours. Note that exports only include fields editable on the contact record, so check a few records before deleting your Nimble account.
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Prices and positioning verified 2026-06-10.
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