Personal CRM for Mac
A personal CRM for Mac — your home base for the relationships that matter.
Not launched yet Native macOS app: planned for later. The first release is intended for Android and Windows only. Endearist is in development — there is nothing to download yet. This page describes how the app is meant to work. The first release is intended for Android and Windows; end-to-end encrypted sync over your own storage is planned for v1. See the roadmap →
Phones are where moments get captured; the Mac is where you sit down and think. Endearist's planned native macOS app treats the desktop as the home base of your relationship vault — the place for the longer journal entry after a hard conversation, the quarterly look at who is drifting, the cleanup pass over twenty years of contacts. Endearist has not launched yet, and the Mac app is not part of the first release, which is intended for Android and Windows — so this page describes how the Mac app is meant to work once it comes. It is designed local-first: the vault will live on your Mac's disk, fully usable offline. Syncing to your other devices is planned and will be opt-in — end-to-end encrypted with AES-256-GCM over a shared folder or a WebDAV server you run; iCloud is not a planned destination, and managed Endearist Cloud is planned only as a subscription. If you keep your thinking in plain text, you will feel at home: a keyboard-first quick-log is designed to get a note onto a contact without touching the mouse, and the whole vault will export to plain Markdown, which slots straight into an Obsidian vault or an iA Writer folder. Your relationship history stays a set of files you can read in thirty years, not rows in someone else's database.
How Endearist will work with Mac
-
At launch: open the Mac app and create your vault
There is no macOS download yet — the launch list is the way in. Once Endearist launches, opening the app is meant to create your vault locally on disk, with no account or server in the loop. The proposed free tier would cover 25 contacts — a proposal, not a confirmed entitlement — enough for the inner circle that a personal CRM is really about. Everything that follows is designed to happen on your machine.
-
Do the big import and cleanup at the big screen
The desktop is the right place for the one-time archaeology: export your people from Apple Contacts as vCard (or from anywhere as CSV) and keep the file for Endearist's planned import. A dedup tool is designed to surface the doubles and near-doubles a large screen makes easy to judge. An hour of merging on the Mac saves months of mess on the phone. vCard and CSV import: scope and availability are not confirmed.
-
Make the keyboard quick-log a reflex
After a call or a long email exchange, log what mattered without leaving the keyboard: open the quick-log, type the contact's name, write two sentences, done. The bar for capture has to be lower than the urge to skip it — that is the entire design goal. Notes land on the contact's timeline next to everything you've logged before.
-
Once sync exists: sync your other devices — or keep it Mac-only
Sync is planned but not available. Once it exists, E2E-encrypted sync over a shared folder or a WebDAV server will bring the vault to your other Endearist apps, ciphertext all the way — you hold the key, AES-256-GCM does the math. Or don't: a Mac-only vault is a perfectly valid setup for people who want their relationship notes on exactly one machine, and the app will never pressure you otherwise.
-
Review weekly, export to Markdown whenever you like
Once a week, scan the cadence reminders — who is due, who is drifting. (A read-only Apple Calendar overlay for what is coming up is an idea, not decided yet.) And because the vault is designed to export to plain Markdown (plus CSV), your notes could flow into Obsidian, iA Writer, or a git repo whenever you want a second home for them. Exit is a feature, not a threat. Markdown, CSV and vCard export: scope and availability are not confirmed. The documented implementation has a separate readable ZIP export with media and a report of omissions; legacy exports remain partial. This is not device or release acceptance.
What is planned — honestly
| Capability | Status | Details |
|---|---|---|
| Native macOS desktop app, fully offline | Planned for later | Designed so the vault lives on your Mac's disk and every feature works without a connection. The desktop is a first-class citizen, not a companion view. |
| Keyboard-first quick-log | Planned for later | Open the quick-log, type a name, write the note, hit enter — capture without touching the mouse, designed for the moment right after a call. |
| Plain Markdown export (Obsidian / iA Writer friendly) | Not confirmed | Designed to export your whole vault as plain Markdown files (CSV too) — readable in any editor, today and in thirty years. No proprietary format is meant to hold your history hostage. |
| E2E-encrypted sync via a folder or WebDAV | Not confirmed | AES-256-GCM, key held by you — your folder or WebDAV server will store only ciphertext. iCloud is not a planned destination; managed Endearist Cloud is planned only as a subscription. |
| Apple Calendar overlay | Not decided | Not decided yet. If it comes, it will be a read-only overlay next to contact notes, and Endearist never writes events. |
| Import from Apple Contacts | Manual (planned) | Export a vCard from Apple Contacts (or CSV from anywhere) and import it; dedup merges the doubles. Deliberately one-time — no background contact sync. |
| Email integration (Apple Mail or otherwise) | Not supported | Endearist does not read your inbox or log emails automatically. If an email matters, give it two sentences in the quick-log — you are the editor of your record. |
Frequently asked questions
- Will there be a personal CRM with a real Mac desktop app?
- A native macOS app — not a pinned browser tab — is planned for after the first release, which is intended for Android and Windows. The vault will be stored locally on your Mac and work fully offline, and the desktop is planned to get first-class features like the keyboard quick-log and the big-screen dedup and import tools.
- Will Endearist work with Obsidian or my plain-text notes?
- It is designed to: Endearist will export your entire vault as plain Markdown files (plus CSV), which drop cleanly into an Obsidian vault, an iA Writer folder, or any text-based system. There will be no live plugin — it is a deliberate, file-based bridge, so your data stays portable either way.
- Will Endearist sync between my Mac and my other devices?
- Not today. E2E-encrypted sync over a shared folder or WebDAV server is planned (managed Endearist Cloud only as a subscription; iCloud is not planned). Once the Mac app and sync exist, the same vault is meant to open in your other Endearist apps. AES-256-GCM, key held by you; the storage provider only ever sees ciphertext.
- Will I be able to keep my relationship vault on the Mac only, with no cloud?
- Absolutely — that will be the default. Sync is planned and will be opt-in, so unless you turn it on, nothing leaves your Mac. A single-machine vault plus an occasional Markdown export as backup is a fully intended way to run Endearist.
Last updated: 2026-09-30
Endearist is in development.
Join the launch list: one email when it opens. Platforms, plans and capabilities need their own approval; signup creates no app access or purchase.
Join the launch list