For real-estate-agents
A personal CRM for real estate agents — keep your lead pipeline where it is; give your past clients somewhere better.
Follow Up Boss can keep the internet leads. Endearist is for the people who already closed with you — the family from the 2024 sale, the couple who'll downsize in 2029, the neighbor who watched the sign go up. That's where repeat and referral business lives.
Not launched yet Endearist is in development — there is nothing to download yet. This page describes how the app is meant to work. The first release is intended for Android and Windows; end-to-end encrypted sync over your own storage is planned for v1. See the roadmap →
Past clients move again — in seven to ten years
The buyers from 2024 will outgrow that house around 2031 — second kid, new job, eventually one staircase too many. Endearist's relationship journal is meant to keep the whole closing story, and its planned per-contact cadence reminders to keep you present through the in-between years: one genuine touch per quarter. When they finally decide to list, there's no agent casting call, because you're already sitting at the kitchen table.
The closing gift was step one, not the finale
You remember sending the closing gift in 2024; you don't remember anything that's happened since. Endearist is meant to remember it for you: the housewarming you attended, the kitchen renovation they mentioned, the anniversary of the key handover. A one-line note on the right date — "two years in the house today!" — costs you thirty seconds and out-markets every farming postcard stacked in their mailbox.
Your sphere belongs to you, not the brokerage
When you switch brokerages, the office CRM and its transaction history stay behind — along with every note you ever typed into it. Endearist is designed to live on your own device from day one: import your sphere once via CSV or vCard (a planned import), and the relationship layer of your career would travel with you through every brand change, team split, and fresh start. No export request, no awkward goodbye.
Referrals come from feeling remembered
The teacher whose condo you sold knows three colleagues thinking about buying. Whether she says your name depends on whether you've existed for her since closing day. A warmth score in Endearist could show which past clients are drifting toward "some agent we used once," and the planned per-contact cadence is meant to pull them back — the birthday, the neighborhood news, the question about her mother's bungalow she once mentioned in passing. Warmth tracking: scope and availability are not confirmed. Status: not decided yet.
Honest notes you'd never type into the office system
Why the sellers are really moving, what the divorce means for the timeline, which neighbor complained about the open house — context you need, confidences you must protect. Endearist is designed local-first: notes are meant to stay on your device, never on a team server where the colleague covering your vacation might scroll through them. In a small market, discretion is a competitive advantage.
When Endearist isn't the right fit
No listings, no MLS, no transaction management and no compliance file — your brokerage systems own those. Endearist is meant to be the personal layer that survives a brokerage change, which is the point for anyone whose business is genuinely theirs. It is meant to hold the past client whose kids are outgrowing the house, the referrer worth a call, the neighbourhood contact who hears things first. If you work a large farm with mass mail, this is the wrong scale of tool — it is built for a few hundred people you would recognise.
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Endearist for other working days.
Endearist is in development.
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