For business
A personal CRM for people who refuse to let business contacts colonise their personal life.
LinkedIn is for the version of you that signs the email "Best, [your full name]." Endearist is for the version of you that texts "thinking of you" because someone's mum is in hospital. Keep them separate — and keep both human.
A separate brain for the people you actually like
Your LinkedIn connections are 2,400 contacts you'll never speak to again. Your Endearist is 40 people you genuinely want to keep up with. The boundary is the product — you can't accidentally connection-request your way into Endearist. Adding someone is a deliberate act.
Reminders calibrated to a life, not a quarter
A best friend doesn't need a follow-up cadence. A cousin you see twice a year needs a different rhythm than a co-worker you grab lunch with weekly. Endearist learns the right interval per person — and never confuses "close" with "often."
Local-first so it doesn't follow you to work
No corporate device, no MDM profile, no SSO requirement. Endearist installs from the App Store / Play Store / website like any consumer app. Your IT department will never see it appear in a network log. Your relationships stay yours during work hours, not just outside them.
A pricing model that respects 'this is for me'
€69 once — no forced subscription, no team plan upsells, no "contact your account manager" tier. (An optional Pro Cloud at €4.99/mo is available if you want managed sync and bundled AI; you never have to take it.) Endearist is a tool you buy the way you buy a good pen. You own it. Nobody invoices you again to keep using the relationships you already have.