For business
A personal CRM for people who refuse to let business contacts colonise their personal life.
LinkedIn is for the version of you that signs the email "Best, [your full name]." Endearist is for the version of you that texts "thinking of you" because someone's mum is in hospital. Keep them separate — and keep both human.
Not launched yet Endearist is in development — there is nothing to download yet. This page describes how the app is meant to work. The first release is intended for Android and Windows; end-to-end encrypted sync over your own storage is planned for v1. See the roadmap →
A separate brain for the people you actually like
Your LinkedIn connections are 2,400 contacts you'll never speak to again. Your Endearist would be 40 people you genuinely want to keep up with. The boundary is the product — you can't accidentally connection-request your way into Endearist. Adding someone is meant to be a deliberate act.
Reminders calibrated to a life, not a quarter
A best friend doesn't need a follow-up cadence. A cousin you see twice a year needs a different rhythm than a co-worker you grab lunch with weekly. Endearist is meant to hold the right interval per person — and never confuse "close" with "often."
Local-first so it doesn't follow you to work
No corporate device, no MDM profile, no SSO requirement. Endearist is planned as a consumer app you install yourself once it launches — the first release is intended for Android and Windows — and, being local-first, it is not meant to show up in your company's systems at all. Your relationships stay yours during work hours, not just outside them.
A pricing proposal that respects 'this is for me'
The proposal is a one-time licence — no forced subscription, no team plan upsells, no "contact your account manager" tier. (An optional Pro Cloud subscription for managed sync and managed AI is proposed for after v1; you would never have to take it.) The idea is a tool you buy the way you buy a good pen: you own it, and nobody invoices you again to keep using the relationships you already have. Proposed plan, not purchasable yet: local core and data export. The proposed 25-contact limit is not a confirmed entitlement. Proposed plan, not purchasable yet: local app and AI with your own key (planned for v1). Sync over your own storage is planned for v1. Managed cloud services are not a lifetime feature. Proposed plan, not purchasable yet: managed AI (planned for after v1, as part of the Pro Cloud subscription only) and Endearist Cloud (planned for after v1, as part of the Pro Cloud subscription only). Specific budgets, routing and prices require approval. Family sharing: not decided yet; no included family seat is promised.
The best client you ever had came from a running club
The line between professional and personal contacts is drawn by software, not by life. The neighbour who became a supplier, the friend from university who now runs procurement somewhere, the client who has become someone you would call anyway — none of them fit cleanly in either column, and splitting them across two systems means the connection between the two halves is the thing you lose. Keeping one list is not untidiness. It is an accurate model of how work actually arrives, which is almost always through somebody who knew you before they needed you.
When Endearist isn't the right fit
The honest limitation of keeping work and private life in one place is that it only works if you actually want them in one place. Some people are calmer with a hard wall between the two, and for them one tool holding both is a low-grade irritation every time it opens. If you have deliberately separated your phone, calendar and accounts, do not undo that here. Endearist suits the other kind of person: the one whose best client came from a running club and who has never found the line convincing.
More roles
Endearist for other working days.
Endearist is in development.
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