For account-managers
A personal CRM for account managers — your contacts change logos every two years. Follow the person.
The company CRM is organized around accounts, but accounts don't return your calls — people do. Endearist is being built to keep your champions, admins, and renewal allies as people with histories, so when they move to the next logo, the relationship moves with them.
Not launched yet Endearist is in development — there is nothing to download yet. This page describes how the app is meant to work. The first release is intended for Android and Windows; end-to-end encrypted sync over your own storage is planned for v1. See the roadmap →
The account stays. The person leaves.
When your champion at a key account resigns, the company CRM marks her contact record inactive and moves on — the account is what matters there. But she carried your renewal three years running, and at her next company she'll need the same product. Endearist is designed to track her as a person: the new employer would go into her timeline, not into a dead record, and your three years of shared history would stay attached to her — not to a logo.
The familiar-faces flywheel
Ask any veteran account manager where their easiest expansions came from: a former contact who landed somewhere new and called the vendor they already trusted. That flywheel only spins if you know where everyone went. Endearist's planned per-contact cadence is meant to nudge you to check in two months after someone changes jobs — exactly when they're forming opinions about their new stack and still remember who made their last one actually work.
The personal layer that feels wrong in a shared CRM
You know your main contact's daughter just started school, that he runs marathons, that the parental leave ends in March. This is what makes the relationship real — and typing it into a shared CRM where forty colleagues and an admin can read it feels like a small betrayal. Endearist is designed local-first: those notes are meant to stay on your device only, so you can be precise about the human details without publishing them to your whole org.
Cadence that survives territory reshuffles
Every reorg, some of "your" accounts become someone else's — and company policy says you stop contacting them. The people, though, are still people you've known for years, and no reorg owns a friendship. Endearist is meant to keep your own cadence per person: the former main contact on a relaxed half-year rhythm, the active champion on monthly. When the territory map changes again — and it always does — your relationships didn't even blink.
A warmth score over ten years of contacts
Five years of account management leaves you with a few hundred real relationships scattered across past books, old territories, and three employers. A warmth score could read recency and rhythm for each one and surface the people quietly going cold — the admin who always renewed early, the champion who moved to Munich. The plan is to import the starting list once via CSV or vCard, so Endearist can become the institutional memory your own career never had. Warmth tracking: scope and availability are not confirmed. Status: not decided yet.
When Endearist isn't the right fit
If your accounts live in Salesforce or HubSpot and your team needs shared visibility, keep them there — Endearist is single-player by design and does not sync to a team pipeline. It is the wrong tool for forecasting, quotas or handovers. Where it earns its place is the relationship layer your CRM does not record: the counterpart who moved companies, the champion who went quiet, the personal detail that makes the next call a conversation. Some account managers run both; if that sounds like duplication rather than relief, skip it.
More roles
Endearist for other working days.
Endearist is in development.
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