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Personal CRM for Apple Contacts

Your Apple address book knows the numbers. Endearist knows the relationship.

Apple Contacts is an excellent address book and a terrible memory. It knows how to reach someone — but not when you last spoke, what's going on in their life, or that you'd resolved to be in touch more often. That's exactly the layer Endearist adds on top: export your contacts once as a vCard, import them, and entries become relationships with a journal, a warmth score, and their own check-in rhythm. Your address book stays what it is — the system of record for numbers and addresses, which Endearist only reads from and never writes into. And if you use several devices, iCloud can serve as the end-to-end encrypted sync backend, keeping everything inside infrastructure you already trust.

Using Endearist with Apple Contacts

  1. Export your contacts on the Mac as a vCard

    Open the Contacts app on your Mac, select everyone with Cmd-A (or just a subset), and choose File → Export → Export vCard. You get a single .vcf file containing all selected contacts including photos and notes — the most complete export format Apple offers.

  2. No Mac? Export via iCloud.com or your iPhone

    Sign in at icloud.com, open Contacts, select all, and click "Export vCard" — multiple selected people land in one combined .vcf file. Directly on the iPhone, you can select contacts in the Contacts app and share them as a vCard, for instance to yourself via AirDrop or into the Files app.

  3. Import the vCard and tidy up along the way

    On import, Endearist reads the .vcf file locally and reconciles duplicates — the double entries every address book accumulates over the years get flagged for merging. None of it leaves your device; there is no upload and no server processing your contacts.

  4. Build the relationship layer Apple leaves out

    Now comes the part no address book can do: sort your people into circles, give the important ones a check-in rhythm, and capture what happens between you in the journal — via the share sheet, straight from messages or photos. From then on, the warmth score shows you which relationship needs attention.

  5. Sync via iCloud — encrypted

    If you run Endearist on iPhone and Mac, choose iCloud as the sync backend. Your relationship data is end-to-end encrypted before upload; what sits in your iCloud is ciphertext only your devices can decrypt. No new account, no extra vendor — and still nobody reading along.

What works — honestly

Capability Status Details
vCard import from Mac, iPhone, or iCloud.com Works Single and combined .vcf files are read, including photos and notes, with duplicate reconciliation on import.
Relationship layer: journal, warmth score, cadences Works Everything Apple Contacts lacks: history, reminders, and a sense of which relationship is cooling off.
Apple Calendar as a read-only overlay Works Events appear alongside your contacts — strictly read access; Endearist never creates or edits events.
iCloud as an E2E-encrypted sync backend Works Optional device sync via your own iCloud; encryption happens before upload, and only your devices can decrypt.
Bringing over new contacts from the address book Manual When new people enter your address book, export them as a vCard again. The import updates existing entries instead of creating duplicates.
Writing back into Apple Contacts Not supported A one-way street by design: your address book remains the system of record, and no Endearist bug can ever damage it. What you note in Endearist stays in Endearist — exportable as Markdown and CSV.
CardDAV live sync with the address book Not supported Deliberately not: silent background merges are the classic source of mangled address books. An explicit vCard import you trigger and can see is more boring — and safer for exactly that reason.

Frequently asked questions

How do I export Apple Contacts as a vCard?
On the Mac: open the Contacts app, select all with Cmd-A, then File → Export → Export vCard. Without a Mac: open Contacts on icloud.com, select all, and choose "Export vCard" — you get one .vcf file with everyone selected, which Endearist imports directly.
Does Endearist replace the Apple Contacts app?
No, and that's intentional. Apple Contacts remains your primary address book — for calls, messages, and everything deeply wired into the system. Endearist is the layer above it: who matters to me, when do I reach out, what has happened between us. Only the two together give you the full picture.
Does Endearist continuously sync with my Apple address book?
No — reconciliation happens through vCard exports you trigger yourself. There is deliberately no CardDAV live sync: automatic background merges are the most common cause of corrupted address books, and that's a risk a local-first tool shouldn't take.
Can I use iCloud to sync between iPhone and Mac?
Yes. iCloud is one of the supported sync backends, alongside Google Drive, WebDAV, and Endearist Cloud (EU). In every case, data is end-to-end encrypted before upload — the storage only ever holds ciphertext that exclusively your devices can read.

Last updated: 2026-06-10

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