For investors
A personal CRM for investors — deal flow is relationships, and the fund's CRM isn't yours.
Affinity tracks the fund's pipeline. It doesn't track the founder you'll back in three years, the operator about to spin out, or the warmth of your last pass. Endearist holds the long game — on your device, across fund cycles, yours when you raise your own.
"Founders I'll back in three years" is a real list
The best deal you'll do in 2029 is a person you already know in 2026 — currently a head of product somewhere, quietly frustrated, two years from incorporating. Pipeline tools have no stage for that person. Endearist does: tag them, write down exactly what you saw in them, set an every-four-months cadence, and be the first call when the deck finally exists. Pre-empting a round is mostly just having been around the longest.
Pass with warmth, and mean it
Most passes are the end of a relationship. Yours don't have to be. Log in the relationship journal exactly why you passed — too early, wrong market, didn't believe the go-to-market — and what would change your mind. Set a six-month reminder. When you then write "how did the enterprise pivot go?", the founder remembers you as the investor who actually paid attention. Founders talk to each other; warm passers get the next intro.
The fund's CRM stays with the fund
Partners change funds. Principals spin out. Funds wind down. When any of that happens to you, Affinity, the shared Notion, and the pipeline board stay exactly where they are — with the management company. The relationships you spent a decade building should not stay there with them. Endearist is local-first on your own device, so your founder network, your notes, and your pass history were never the fund's property in the first place.
Know who actually sends you the good deals
Look back at your last ten term sheets and trace each one to its source: a portfolio founder, a lawyer, a fellow investor, that one angel in Berlin. Your real deal flow comes from maybe fifteen people — and most investors couldn't name them all. Endearist makes the sources explicit: log who sent what, watch the warmth score on each of them, and make sure those fifteen never go six months without hearing from you.
What founders tell you in confidence stays confidential
Founders tell you things they'd never put in an investor update: the co-founder conflict, the burnout, the bridge round that's really a lifeline. Notes like that in a fund-wide CRM are visible to every colleague — and discoverable when the fund gets audited or acquired. Endearist keeps them on your device only. You can be the investor founders are honest with, precisely because your notes answer to no one else.
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