For coaches
A personal CRM for coaches — remember between sessions what clients tell you in them.
The client who mentioned a big board presentation, the alum from 2023 who now sends you referrals, the prospect who said "ask me again in spring" — Endearist holds the context that makes you the coach who remembers, on your device and nobody else's.
Walk into session five knowing what mattered in session four
Your client mentioned, almost in passing, that the board presentation is on the 14th and that her co-founder situation keeps her up at night. Two weeks later, you open Endearist's relationship journal before the call and ask how the presentation went — by name, by date. That moment of being remembered is half of why clients renew. The journal is a timeline per person, so the whole arc of an engagement is one scroll.
Alumni clients are your best pipeline — if you don't lose them
The engagement ended in 2023. Eighteen months later that client is a VP, hiring a leadership team, and deciding which coach to recommend to three direct reports. Whether that's you depends on whether you stayed in touch in between. Set a quarterly cadence on every alum the day an engagement closes, and Endearist quietly keeps the relationship alive through the years when there's no invoice attached to it.
What clients confide stays on your device
Coaching notes are radioactive: a client's confidential exit plans, a conflict with a named executive, health context they shared to explain a rough quarter. That must not live in a multi-tenant SaaS your scheduling tool upsold you. Endearist is local-first — notes live on your device, with optional end-to-end-encrypted sync where you hold the key. Your confidentiality promise becomes architecture, not a clause in your coaching agreement.
"Ask me again in spring" — and then actually ask in spring
Discovery calls that end in "not right now" are not dead, they're dormant. The prospect whose budget resets in January, the HR lead who said the leadership program starts after the reorg — give each a cadence matched to their timeline and a journal note on what they said. Endearist's warmth score shows your whole prospect bench at a glance: who's warm, who's cooling, who you promised to call back and haven't.
€69 for life, and your practice notes export as plain Markdown
Coaching-platform CRMs charge per month and hold your client history hostage when you cancel. Endearist costs €69 once. Import your contacts via CSV or vCard, and export everything — every journal entry, every contact — as plain Markdown whenever you like, readable in any text editor forever. If you draft check-in messages with AI, you bring your own OpenAI or Anthropic key; nothing about your client list is shared beyond the single prompt you send.
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